The aim of writing this marketing manual is to promote the use of the Information Literacy IFLA – UNESCO logo (International Federation of Library Associations and Institutions (IFLA), United Nations Educational, Scientific and Cultural Organization (UNESCO). The logo was selected from an international competition with the objective of creating an image that would strengthen communication between participants in Information Literacy (IL) programs: those who fund them, the institutions and organizations; those who facilitate the programs, the trainers; and those who benefit from developing information competencies, the learners. The adoption and use of the logo by information literacy professionals will make it an easily recognizable symbol for IL across countries, and will therefore, make IL communication easier.

Кл.слова:
маркетинговий план -- інформаційна грамотність

The Kanazawa Institute of Technology is Japan's largest institution of higher education specializing in engineering and technology. It is a world leader and collaborator in electronic initiatives, often on the forefront of systems design and telecommunications advancement. It is also the site of an annual symposium series on digital library development. Marcum and George have pulled together an international cadre of leading thinkers and experimenters, all of whom have participated in these symposia, to provide their considered opinions concerning the influence of digital technology on teaching and learning in general, and the role of the library in the educational enterprise in particular. Their contributions have, in turn, been arranged into four thematic groupings, which range from envisioning the future, and facing major challenges, to creating projects and programs, and developing digital libraries. An informative read for anyone involved in higher education.

Кл.слова:
цифрова бібліотека -- електронна бібліотека -- бібліотечна справа