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Загальна кількість знайдених документів : 1
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Marketing and Management of Innovations : sci. j..- Sumy
Marketing ì menedžment ìnnovacìj- Титул.
- Зміст.
- Yildirim K., Saygigli M., Yalcintekin T. The Determinants of Purchase intention and Willingness to Pay for Cosmetics and Personal Care Products. - C. 11-24.
- Virchenko V., Petrunia Yu., Osetskiy V., Makarenko M., Sheludko V. Commercialization of Intellectual Property: Innovative Impact on Global Competitiveness of National Economies. - C. 25-39.
- Bacik R., Gavurova B., Gburova J. Political Marketing: Impact of Public Relations on the Change in Voter Behviour of Consumers (Voters). - C. 40-48.
- Urbanski M. Company Global Competitive Strategy and Employee’s Awareness. - C. 49-64.
- Gallo P., Balogova B., Mihalcova B. The Influence of Intercultural Management Factors as Elements of Management Innovation. - C. 65-73.
- Zadorozhnyi Z.-M., Ometsinska I., Muravskyi V. Determinants of Firm’s Innovation: increasing the Transparency of Financial Statements. - C. 74-86.
- Zhghenti T., Chkareuli V. Enhancing Online Business Sector: Digital Trust Formation Process. - C. 87-93.
- Tomcikova L., Svetozarovova N., Coculova J. Challenges and Priorities in Talent Management During the Global Pandemic Caused by COVID-19. - C. 94-103.
- Dimitrova T., Yosifov T. Innovation Performance of Biotechnology Firms in Bulgaria: Opportunities for Enhancing. - C. 104-114.
- Tomaskova A., Smietanski R., Halouzka M. The Interdependency Between a Family Company’s Name and a Family Name. - C. 115-132.
- Cabinova V., Fedorcikova R., Jurova N. Innovative Methods of Evaluating Business Efficiency: A Comparative Study. - C. 133-145.
- Cabelkova I., Tvaronaviciene M., Strielkowski W. Innovations in Achieving Sustainable Economic Performance under Income Inequality. - C. 146-154.
- Hrytsenko L., Boiarko I., Tverezovska O., Polcyn J., Miskiewicz R. Risk-Management of Public-Private Partnership Projects. - C. 155-165.
- Kostikov E., Jilkova P., Kotatkova Stranska P. Optimization of E-Commerce Distribution Centre Location. - C. 166-178.
- Almutairi F. A. From Marketing to Crisis Management: how Key Messages Changed During Corona Pandemic in Saudi Food Industry. - C. 179-190.
- Metzker Z., Belas J., Amoah J. The Perception of Using Social Media – A Comparison of Entrepreneurs CSR in Managerial Practice and Other Entrepreneurs in Select V4 Countries. - C. 191-203.
- Vysochyna A., Semenov V., Kyrychenko K. Marketing and Management of Innovations in Public Governance as Core Determinants of Trust. - C. 204-212.
- Ianchuk S., Garafonova O., Panimash Yu., Pawliszczy D. Marketing, Management and Financial Providing of Affordable Housing. - C. 213-230.
- Sidelnyk N., Margasova V., Duzhyi V. Marketing and Management in Insurance: Impact of Innovations Measure. - C. 231-242.
- Rahmanov F., Mursalov M., Rosokhata A. Consumer Behaviour in Digital Era: Impact of COVID-19. - C. 243-251.
- Dhawan S., Nazneen A. Consumer Behaviour in Digital Era: Impact of COVID-19. - C. 252-260.
- Yin H., Huo Z., Klietsova N., Li Z., Zhang Y. Innovations in Human Resource Management: Willingness and Ability of Long-Term Care Insurance. - C. 261-277.
- Organzab, Sajjad M., Zulfiqar M. U., Chani M. I., Tariq B., Hussain R. I. Influential Factor of Brand extension among University Students: Case for Pakistan. - C. 278-292.
- Huseynov A. G. Impact of Environment Innovation on Country Socio-Economic Development. - C. 293-302.
- Schneider S. Purchase Intention of Frugal Household Appliances among Generation Y in Germany – Modified Tam Approach. - C. 303-313.
- Вимоги до матеріалів, що публікуються у науковому журналі "Маркетинг і менеджмент інновацій". - C. 314-317.
- Вихідні відомості.
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