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Marketing and Management of Innovations : sci. j..- Sumy
Marketing ì menedžment ìnnovacìj- Title.
- Contents.
- Korcsmaros E., Seben Z., Machova R., Feher L. Promotion of euro introduction in Slovakia: financial literacy of generation X and Y. - C. 11-21.
- Tovmasyan G. Assessment of tourist satisfaction index: evidence from Armenia. - C. 22-32.
- Arslan Y. Exploring the effects of consumers’ nutritional knowledge and information interest on the acceptance of artificial sweetener usage in soft drinks. - C. 33-44.
- Zatonatska T., Dluhopolskyi O. Modelling the efficiency of the cloud computing implementation at enterprises. - C. 45-59.
- Kvitka S., Starushenko G., Koval V., Deforzh H., Prokopenko O. Marketing of Ukrainian higher educational institutions representation based on modeling of webometrics ranking. - C. 60-72.
- Bacik R., Kloudova J., Gonos J., Ivankova V. Management of competitiveness and economic performance based in the V4 countries. - C. 73-88.
- Lesakova Ľ. Small and medium enterprises and eco-innovations: empirical study of Slovak SME´s. - C. 89-97.
- Elexa L., Hvolkova L., Knapkova M. Anticrisis management: warning signals before failure. - C. 98-111.
- Tiutiunyk I., Kobushko I., Ivaniy O., Flaumer A. Innovations in the management of tax gaps in the economy: foreign economic component. - C. 112-125.
- Shkarlet S., Kholiavko N., Dubyna M. Information economy: management of educational, innovation, and research determinants. - C. 126-141.
- Reshetnikova I., Smerichevskyi S., Polishchuk Y. Multican marketing as an innovation technology of providing services in the conditions of globalization of the banking market. - C. 142-150.
- Antosova I., Hazuchova N., Stavkova J. Market segmentation in healthcare. - C. 151-166.
- Druhov O., Druhova V., Pakhnenko O. The influence of financial innovations on EU countries banking systems development. - C. 167-177.
- Pietruszka-Ortyl A. The Impact of Organizational Culture for Company's Innovation Strategy. - C. 178-192.
- Blanco M., Bares L., Hrynevych O. University brand as a key factor of graduates employment. - C. 193-208.
- Vilkaite-Vaitone N., Lukaite U. Company image in social network as predictor of intention to apply for a job position. - C. 209-222.
- Ciubotariu M., Socoliuc M., Mihaila S., Savchuk D. Companies image: marketing and financial communications. - C. 223-241.
- Cosmulese C. G., Grosu V., Hlaciuc E., Zhavoronok A. The influences of the digital revolution on the educational system of the EU countries. - C. 242-254.
- Titko J., Bierne J. Competence development of young entrepreneurs through educational innovations. - C. 255-264.
- Al Taweel I. R. Management of organizational cultures and job performance: the case for GCC companies. - C. 265-271.
- Hens L., Melnyk L., Matsenko O., Chygryn O., Gonzales C. C. Transport economics and sustainable development in Ukraine. - C. 272-284.
- Siekelova A., Kovacova M., Adamko P., Stehel V. Profit management as an instrument for SMEs developing: the case for Slovakia. - C. 285-296.
- Bacho R., Pukala R., Hlibko S., Vnukova N., Pola P. Information management: the key driver of the economic system’s development. - C. 297-307.
- Lyeonov S., Кuzmenko О., Yarovenko H., Dotsenko T. The innovative approach to increasing cybersecurity of transactions through counteraction to money laundering. - C. 308-326.
- Opait G., Damian D., Capatina A. Freelancer as an entrepreneur: a choice as career development. - C. 327-340.
- Kordos M. British-Slovak foreign trade relations: consequences of Brexit. - C. 341-353.
- Tyukhtenko N., Makarenko S., Oliinyk N., Gluc K., Portugal E., Rybachok S. Innovative development of the regions: cooperation between enterprises and state institutions. - C. 354-365.
- Milova T., Troshkina K., Horlov Y., Dobkowski J. Country’s brand and corruption level: cointegration analysis. - C. 366-373.
- The official requirements for publications submitted to scientific journal "Marketing and management of innovations". - C. 374-377.
- Вихідні дані.
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