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Marketing and Management of Innovations : sci. j..- Sumy
Marketing ì menedžment ìnnovacìj- Титул.
- Contents.
- Ozsoy E. An empirical test of Herzberg's two-factor motivation theory. - C. 11-20.
- Sahakyan M., Suvaryan A., Borkowska-Niszczota M., Szymanska E. The formation and development of tourist clusters: case of Poland and Armenia. - C. 21-33.
- Alam M. I., Faruq M. O., Alam M. Z., Gani M. O. Branding initiatives in Higher Educational Institutions: current issues and research agenda. - C. 34-45.
- Abbas S. A. Brand loyalty of Higher Education Institutions. - C. 46-56.
- Dkhili H., Dhiab L. B. Environmental management efficiency of GCC countries: linking between composite index of environmental performance, socio-political and economic dimensions. - C. 57-69.
- Shkarlet S., Kholiavko N., Dubyna M., Zhuk O. Innovation, educational, research components of the evaluation of information economy development (as exemplified by Eastern Partnership countries). - C. 70-83.
- Bartha Z., Gubik A. S., Rethi G. Management of innovations in Hungarian HEIs: enhancing the Erasmus mobility programme. - C. 84-95.
- Tovmasyan G. Exploring the requirements of tourism labour market in Armenia. - C. 96-104.
- Rach V., Rossoshanska O., Medvedieva O., Yevdokymova A. System modelling of development of innovative project-oriented enterprises. - C. 105-131.
- Zadorozhnyi Z.-M., Yasyshena V. Intangible assets as an accounting and management object. - C. 132-142.
- Chinedum N., Chinwuba M. S., Rejoice O. E. Innovation in service quality measurement: a case of Nigerian healthcare sector. - C. 143-150.
- Mahrous A. A. Female entrepreneurship in Egypt: new theoretical and public policy implications. - C. 151-160.
- Uslu O. A general overview to leadership theories from a critical perspective. - C. 161-172.
- Paskannaya T., Shaban G. Innovations in green logistics in smart cities: USA and EU experience. - C. 173-181.
- Pereira O., Raposo M. J. Soft skills in knowledge-based economics. - C. 182-195.
- Ayodele O. J., Innocent I. O., Garba S. J. Innovation as a mediating of relationship between internal and external environment in agribusiness performance. - C. 196-207.
- Bacik R., Kmeco L., Richard F., Olearova M., Rigelsky M. Marketing instrument of improving hotel management service: evidence of Visegrad group countries. - C. 208-220.
- Safrankova J. M., Sikyr M. Management and diversity management in SMEs in the Czech Republic. - C. 221-228.
- Hrytsenko L., Boiarko I., Ryabenkov O., Didenko O. Assessment of the value loss risk in response to the enterprise’s innovative transformations. - C. 229-237.
- Verdenhofs A., Tambovceva T. Evolution of customer segmentation in the era of Big Data. - C. 238-243.
- Farhshatova O., Zaharov S., Vereskun M., Kolosok V. Formation of competitive advantages of the enterprise based on adaptive management. - C. 244-256.
- Adewole A. J., Ogunyemi K. J., Otapo T. W. Implications of effective conflict management on organizational performance: case study of Nigerian bottling company PLC. - C. 257-280.
- Lekashvili E. Management of innovations in Georgian Higher Educational Institutions: key problems with teaching economic science. - C. 281-293.
- Zatonatskiy D. Innovation methods and models of personnel security management: opportunities and imperatives of use at Ukrainian enterprises. - C. 294-301.
- Vasiljeva T., Stadnyk A. Innovative Approaches to Evaluation of Concentration of the Banking System as a Basis of Improving the State Crisis Management. - C. 302-313.
- Derevyanko B. V., Rieznik O. M., Shlapko T. V., Popovych T. G. Fundamentals of a national standardization system as a means confirming the quality and innovation of products: experience of international organizations in Ukraine and Canada. - C. 314-324.
- Grigoroi L., Muntean N. The innovative experience of the republic of Moldova in reforming the accounting system and its harmonization with IFRS and European directives. - C. 325-334.
- Mazur-Wierzbicka E. Human resources as fundamental element determining the development of innovation. - C. 335-356.
- Prykhodko V., Tomenko O. Innovative approach to the strategic management of the Olympic sport reform in Ukraine. - C. 357-366.
- Вимоги до матеріалів, що публікуються у науковому журналі "Маркетинг і менеджмент інновацій".
- Вихідні дані.
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