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Marketing and Management of Innovations : sci. j..- Sumy
Marketing ì menedžment ìnnovacìj- Титул.
- Зміст.
Розділ 1. Маркетинг інновацій
- Zabarna E. M. Characteristics of marketing of industrial innovations in the region. - C. 11-19.
- Zagornaya T. O. Analytical and mathematical instruments of the competitive dynamic diagnostics in the retail dealing. - C. 20-29.
- Sokolova L. V., Veriasova G. M., Sokolov O. Ye. To the question of effective marketing innovation and investment projects choice in the engineering industry. - C. 30-38.
Розділ 2. Інновації у маркетингу
- Kendiukhov O. V. System solution of evaluation of the brand management’s efficiency in the competitive environment: a methodology of benchmarking. - C. 39-46.
- Teletov A. S., Teletova S. G. Marketing of education at the Ukrainian higher educational institutions. - C. 47-56.
- Widawska-Stanisz A. Gamification as a new trend in marketing. - C. 57-64.
- Ivashova N. V. Formation of brand-focused communication management system of industrial enterprise. - C. 65-74.
- Potrashkova L. V. Enterprise marketing potential modeling taking into account optimizing and dynamic essence of the potential. - C. 75-83.
Розділ 3. Інноваційний менеджмент
- Yeletskyh S. Ya. The elements of innovative management in a financially sustainable development of industrial enterprises. - C. 84-90.
- Novikova M. M., Burmaka T. M. Evaluation of efficiency of innovation projects in housing and communal services. - C. 91-98.
- Krikunenko D. O. Personnel creativeness management as a base to provide enterprise sustainable development. - C. 99-106.
- Sichkarenko K. O. Some perspectives of the innovation development in Ukraine: needs in new technologies and materials. - C. 107-114.
- Franiv I. A. Innovative processes impact on the factors optimal number formation of the enterprise location. - C. 115-120.
- Mosin O. O. Stochastic methods of machinery enterprise endogenous innovative potential realization management. - C. 121-127.
Розділ 4. Проблеми управління інноваційним розвитком
- Tregub I. V., Turkina S. N. Menges model applied to the economy of the USA. - C. 128-135.
- Bilotskiy S. D., Danylova N. V. Economic expansion of the European renewable energy market in case of European union law. - C. 136-145.
- Serzhuk A. V., Kozlova I. V. Innovations in television field: transition to the digital television. - C. 146-152.
- Strochenko N. I. Innovation investment principles harmonizing legal and regulatory documents. - C. 153-162.
Розділ 5. Екологічний маркетинг та менеджмент
- Mishenin Ye. V., Mishenina N. V. Development of cluster structures in the field of waste management. - C. 163-172.
- Orlovska J. V., Vovk M. S. Organizational frame of environmental policy convergence of Ukraine with EU. - C. 173-181.
- Prokopenko O. V., Shkola V. Yu., Domashenko M. D., Prokopenko M. O. The theory and methods for investigation of the processes synchronized dealing with ecological safety within economic system. - C. 182-191.
- Shkarupa O. V., Chasnyk O. M. Sustainable energy management in a "green” economy – the case of Ukraine. - C. 192-199.
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