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Загальна кількість знайдених документів : 1
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Marketing and Management of Innovations : sci. j..- Sumy
Marketing ì menedžment ìnnovacìj- Title.
- Contents.
- Baral G., Cakirsoy E. Measuring the Level of Awareness of COSO Internal Control Standards in Metropolitan Municipalities in Turkey. - C. 1-9.
- Letunovska N., Demchyshak N., Minchenko M., Kriskova P., Kashcha M., Volk A. Management of Country’s Social Brand Under Conditions of Uncertainty in the Health Domain. - C. 10-18.
- Akhtar N. Unlocking the Potential: The Impact of Innovative Capability on Process, Product, and Market Innovation and Firm Performance. - C. 19-33.
- Arslan Y., Yilmaz A., Aykac O. S., Ozsoy E. Reliability and Validity of the Turkish Version of Short fom Consumer Need for Uniqueness Scale. - C. 34-43.
- Nastisin L., Kmec K., Kral S. Consumer’s Online Brand-Related Activities in Instagram and their Impact on Word-of-Mouth. - C. 44-50.
- Sujanska L., Nadanyiova M. Sustainable Marketing and its Impact on the Image of the Company. - C. 51-57.
- Esen S., Saygigli M., Ates C. Effects of Innovation Capabilities on Organisational Sustainability: Evidence from an Emerging Economy. - C. 58-74.
- Tatli H. S., Yavuz M. S., Ongel G. The Mediator Role of Task Performance in the Effect of Digital Literacy on Firm Performance. - C. 75-86.
- Samsa C. The Mediating Role of Firm Prestige in the Relationship between Perceived Quality and Behaviour Intention in Customer Cafeteria Experiences. - C. 87-100.
- Basa K., Machova R., Boros A. Examination of the Tourism Market after the COVID-19 – Travel Habits of Generation Y and Z in Slovakia and Hungary. - C. 101-114.
- Ozturk U., Yildirim E. The Evaluation of Generation Z in Innovation of Career Success: Comparative Analysis with Generation Y. - C. 115-126.
- Yu Y., Tingting Y., Ruoxi L., Xinxin W. Examining the Role of Education Spending on China’s Regional Economy from the Standpoints of Human and Intellectual Capital. - C. 127-137.
- Reshetnikova I., Sanak-Kosmowska K. Corporate Social Responsibility of Companies in the Context of Russian Military Aggression in Ukraine. - C. 138-151.
- Lehenchuk S., Zeytinoglu E., Hrabchuk I., Zhalinska I., Oleksich Z. Nexus Between Intellectual Capital, Financial Performance and Sustainable Growth: Evidence from the Turkish ICT Industry. - C. 152-162.
- Zatonatska T., Fareniuk Y., Shpyrko V. Churn Rate Modeling for Telecommunication Operators Using Data Science Methods. - C. 163-173.
- Rahmanov F., Salahov R., Hashimova A. Management of Digitisation Processes in the Field of Social Services. - C. 174-184.
- Koe W.-L., Rahim M. R. A., Mahphoth M. H. Determinants of Technopreneurial Intention Among University Students: Individual Entrepreneurial Orientation (IEO) as Mediator. - C. 185-195.
- Fabo L., Superkova Chovanova S., Durda L., Gajdka K. Success Factors for Product Development and New Product Launch Projects. - C. 196-207.
- Samoilikova A., Yerasymenko V., Kuznyetsova A., Tumpach M., Ballova M., Savga L. Effect of Education on Ease of Doing Business in Conditions of Innovation Development: Factor Analysis and Multiple Regression. - C. 208-217.
- Hakobyan N., Khachatryan A., Chortok Y. Management Anomie and Personal Resources of Management Efficiency in Transforming Societies. - C. 218-226.
- Juhaszova Z., Boyko A., Bozhenko V., Mynenko S., Buriak A., Vynnychenko N. An Innovative Approach to Evaluate the Effectiveness of Combating Money Laundering. - C. 227-235.
- Вихідні відомості.
| 2023 | | № 2
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