Наукова періодика України | Economics, entrepreneurship, management | ||
Yaremko I. Financial management of the enterprise economic potential / I. Yaremko, I. Kantsir, M. Plekan // Economics, entrepreneurship, management. - 2019. - Vol. 6, Num. 2. - С. 12-21. - Режим доступу: http://nbuv.gov.ua/UJRN/EEM_2019_6_2_4 Drawbacks of the basic principles of management of financial and economic potential in the national platform are defined. The mechanism of approximation of modern concepts of financial management of the economic potential is specified and proved. The analysis of principles and tools in the systems of financial management of the intangible potential (intangible assets, brand, customer equity, inner generated goodwill) is carried out and possibilities of their implementation in Ukrainian enterprises are assessed. Author's opinion regarding the key objects of the financial management of business reputation, intangible assets, and market constituent of the aggregate capital of the enterprises of the national economy is presented, algorithms to measure the intangible constituent of the enterprise value for administrative purposes have been formulated.Drawbacks of the basic principles of management of financial and economic potential in the national platform are defined. The mechanism of approximation of modern concepts of financial management of the economic potential is specified and proved. The analysis of principles and tools in the systems of financial management of the intangible potential (intangible assets, brand, customer equity, inner generated goodwill) is carried out and possibilities of their implementation in Ukrainian enterprises are assessed. Author's opinion regarding the key objects of the financial management of business reputation, intangible assets, and market constituent of the aggregate capital of the enterprises of the national economy is presented, algorithms to measure the intangible constituent of the enterprise value for administrative purposes have been formulated. Цитованість авторів публікації: Бібліографічний опис для цитування: Yaremko I. Financial management of the enterprise economic potential / I. Yaremko, I. Kantsir, M. Plekan // Economics, entrepreneurship, management. - 2019. - Vol. 6, Num. 2. - С. 12-21. - Режим доступу: http://nbuv.gov.ua/UJRN/EEM_2019_6_2_4. Якщо, ви не знайшли інформацію про автора(ів) публікації, маєте бажання виправити або відобразити більш докладну інформацію про науковців України запрошуємо заповнити "Анкету науковця"
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