Purpose. To define the development sequence and components of active investment strategies of engineering companies. Methodology. The study used methods for theoretical generalization and comparison, analysis and synthesis (to clarify the meaning of "investment strategy"), matrix method (for the formation of matrix of choosing an investment strategy). Findings. Based on the conducted research, the sequence of strategic planning of active investment strategies of an engineering company was examined, which should ensure formation of the enterprise's investment objectives, ssessment and selection of strategic alternatives, development of strategies and determination of priorities of an active investment development of the company. Implementation of the proposed sequence of planning will allow achieving the company's investment activities on the basis of its investment position power, flexibility and adaptability of investment policy as well as obtaining competitive advantage through effective investment activities. Originality. Planning of engineering enterprises' investment strategy, which, in contrast to existing ones, should ensure their market orientation, has been improved. Practical value. The results are aimed at improving strategic management of investment activities of engineering companies.

  Повний текст PDF - 1.624 Mb    Зміст випуску     Цитування публікації

  Якщо, ви не знайшли інформацію про автора(ів) публікації, маєте бажання виправити або відобразити більш докладну інформацію про науковців України запрошуємо заповнити "Анкету науковця"