Purpose. To research the features of the management strategy of a project-oriented organization (POO) in a generally unstable environment through the example of a university, and to develop the method of adaptation of the strategy to exogenous changes. Methodology. The research evaluated the degree of correlation of the observed phenomena (the content of the strategic plan and the university's position in the rating) by Spearman's rank correlation coefficient. The colligation of the studied factors was assessed applying the Chaddock's scale. The authors' proposals were based on the method of Balanced Scorecard (BSC). Findings. We proposed a method of adaptation of the strategy of a POO to exogenous changes based on the BSC with the potential for use of integrated computer technology. We developed a case study of the operation of Ukrainian universities in current business environment. The analysis of the correlation between the availability and the content of the strategy of a university, on the one hand, and its position in the Consolidated Rating of Ukrainian Institutions of Higher Education, on the other hand, has revealed a significant rank correlation between the qualitative characteristics. Originality. The proposed method is based on the BSC application for strategic management of a university with the some changes introduced because of the specific features of functioning of the organization, namely the development of strategic maps in two planes: 4 original 'perspectives' of BSC (finance, customers, internal business processes, learning and growth); functional task forces of the university (educational activities management, research activities management, international promotion and public image of the university, expanding the range of additional educational services, staff motivation, monitoring, and development). Practical value. For the senior management of each organization, it is extremely important to choose the method of strategic management that will give the desired results in a turbulent environment. The strategy adaptation method proposed by the authors has practical value to higher educational institutions of Ukraine as it takes into account the specific features of their activities. We demonstrated the possibility of use of modern information technologies for the realization of the proposed method.

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