Purpose. Strategic management model for the development of vocational training in higher education establishments. Methodology. Theoretical: theoretical and methodological analysis, theoretical modelling and designing. Empirical: experience generalization in the application of the system, activity, competency, synergetic and cultural-based approaches. Findings. There has been developed a conceptual model for strategic management based on the vast experience analysis and generalization for management training of future specialists in higher education establishments. Originality. In accordance with market demands, a conceptual model of strategic management for professional training of future specialists is developed, which decides the challenge of increasing the quality of highly qualified personnel training in higher education establishments more efficiently. It presents the methodological basis for the theory and practice of strategic management training of specialists. It also gives the characteristics of structural and substantive basis of the model of strategic management in higher education establishments. Managerial and pedagogical conditions of effective strategic management training are developed, including educator instruction and managerial support in higher education establishments. Thus, an attempt to justify the strategic management training in higher education establishments enriches the theory of management training of modern specialists. Perspective directions of changes in the training management system in higher education are defined. Practical value. The results obtained in educational and industrial practice will improve the effectiveness of innovative development of highly qualified specialist training. The study records can be used in practice for designing modern control systems, and developing the training and professional refreshment of administrative and managerial staff at the university.

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