Purpose. Creating methods of classification and ranking of commercial sites of industrial enterprises which take into account the specific characteristics of marketing sites, determining the level of presented content, particularly e-business, and is characterized by its commercial viability. Methodology. The system of local performance criteria of the commercial sites proposed, their reduction to digital form was formalized. The values of the global benchmark sites of coal energy and mining-metallurgical complexes were calculated, their ranking was performed. Findings. We have developed composed system of classification and ranking of commercial industrial sites, examples of its use for energy and coal-mining projects. Originality. For the first time we have proposed the method of commercial industrial sites classification, taking into account the large number of local performance criteria made which were transformed into one global criterion for ranking. Practical value. We have proposed the method of classification and ranking of sites of industrial enterprises allowing them to identify weaknesses and improve efficiency of e-commerce.

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