The article describes the essence of the concept of "competitiveness" of the enterprise and is characterized by its dialectical relationship with the category of "competition", lit the fundamental principles of evaluation of enterprise competitiveness. Also justified the need for assessing the competitiveness of enterprises. Special attention is paid to existing approaches and methods of evaluation of enterprise competitiveness, their advantages and disadvantages have been identified. Presented to the most common methods for assessing the competitiveness of enterprises. And, at the end of the work, the emphasis is on the need to select the optimum factors for evaluating the competitiveness of enterprises with industry-specific.

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