Originally hired by wealthy Italian city states to protect their assets during a time of ceaseless warring, the Condottiere of the Italian peninsula became famous for his wealth, venality and amorality during the 14th century. The Condottieri's pursuit of profit meant they were prepared to change sides for the right price, even during battle, and they prospered, becoming both powerful and rich in the process. Leaders such as John Hawkwood, with his famous 'White Company', became major political figures.