Розглянуто ключові поняття, пов'язані з розвитком інформаційних комп'ютерних технологій. Наведено інформацію про елементи структури комп'ютерів і периферійних пристроїв, сучасне програмне забезпечення та класифікацію операційних систем. Матеріал подано англійською мовою.

Рассмотрены ключевые понятия, связанные с развитием информационных компьютерных технологий. Дана информация об элементах структуры компьютеров и периферийных устройств, современном программном обеспечении и классификации операционных систем. Материал приведен на английском языке.

Key aspects connected with modern development of informatition computer systms and technologies are considered. Basic elements of modern computers and peripherals are presented. The structure and peculiarities of modern software are analyzed. The classification of modern operation systems is given.

Розглянуто ключові поняття, пов'язані з сучасним розвитком інформаційних систем і комп'ютерних технологій, основні елементи структури сучасних комп'ютерів і периферійних пристроїв. Проаналізовано структуру та особливості сучасного програмного забезпечення. Наведено класифікацію сучасних операційних систем.

Наведено аналіз такого семантичного механізму створення мовної гри, як метонімія у творчості С. Довлатова. Виявлено характерні типи та моделі метонімічних переносів для раннього та зрілого періодів творчості С. Довлатова. Визначено основні функції метонімії в оповіданнях і творах кожного періоду.

We have proposed a method for optimizing the loading speed of the site. The site is targeted at the local audience within one city or region. It is also taken into account that we can develop the site in a ready-made content management system. We have formed a list of criteria that affect the site loading speed. Experts in multimedia publishing have been involved in forming a list of criteria that affect the site loading speed. We have discovered the difficulties and shortcomings of certain criteria, which should be considered as analytical and theoretical data for an expert review of the complexity of criteria implementation. The weighting factors of the criteria influence on the optimization degree of the website loading speed are determined. A pairwise comparison matrix of criteria is based on determining how much is one of the criteria influencing the optimization degree of the site loading speed more significant than the other. The calculation of the elements of the weighting matrix of the criteria is implemented. The most important and significant criteria that influence the optimization of the website loading speed have been discovered. We have formed an order of the criteria list implementation to increase the site loading speed. The implementation of the developed methodology for optimizing the site loading speed was implemented as a prototype of a food photographer's site, which is based on the Joomla 3.9 content management system (USA). We have reviewed several alternatives for the implementation of image compression. The site loading speed has been tested before and after the implementation of the developed method. It has been determined that, on average, site loading speed indicators improved by 48 %. The development of a method for optimizing the site loading speed will create conditions for improving the site's position in search engine rankings.

The meaning of the "digital marketing management" concept that takes into account the role of customer impressions and emotional response as prerequisites for activating targeted actions is clarified. It is proved in the paper that one of the most important criteria of digital marketing management effectiveness is the formation of user impressions. The issues of digital marketing management evaluation are generalized. It was found that modern methods of economic evaluation do not take into account the emotional component of content perception. It is proposed to introduce qualitative evaluation of impressions along with quantitative methods of digital marketing management. Digital marketing formats are systematized according to the ability to track customer feedback after interacting with a particular format. It was found that the most popular formats of digital marketing in 2021 were those that take feedback into account. In particular, companies spend their budgets for SMM - 75 %, banner advertising - 71 %, and for sharing they mostly choose social networks: Facebook - 88 %, Instagram - 78 %, Google - 75 % and YouTube - 1 %. Methodical recommendations to substantiate the economic evaluation of digital marketing management are proposed. Based on the concept of impression economy, the method of assessing the impressions of users by reviewing their reactions on social networks is analyzed. SWOT analysis of user impressions is made, and it is proposed to choose digital content, which is more emotional. The proposed methodological recommendations reflect the results of the effectiveness of digital marketing management both in quantitative (assessment of absolute and relative indicators) and qualitative forms (assessment of impressions).