The structural characteristics of economic security at all levels of management are presented and its place in ensuring sustainable economic growth is determined. The position of Ukraine in international ratings according to this criterion is assessed. The sources of investment security formation in the system of ensuring the economic safety of the system as a whole, the means of its improvement, and the main tendencies of changes in the main indicators of its achievement in Ukraine in 2012 - 2017 are determined.

The franchise business model is developing in the conditions of insufficient financial support, ambiguity of the legal framework and insurance. This requires improvement of the investment model, based on the proven advantages of such a business format, taking into account the peculiarities of the external environment of Ukraine under the pressure of the factors of the COVID-19 pandemic and the introduction of martial law, substantiation of modern tools for assessing the effectiveness of investments in such business objects. The aim of the article is to substantiate the modern model of evaluating the effectiveness of investments in franchise projects in Ukraine, taking into account the factors of force majeure and the main trends of its development, correlation of the features of the parameters of the formation of investment capital and the assessment of its value. General scientific methods such as formalization, historical, abstraction, generally logical (analysis, synthesis, induction, deduction), generalization and convergence, introduction from the abstract to the concrete; specific socio-economic methods based on a dialectical approach to knowledge of the essence and development of the corresponding object and subject were applied in the paper. Franchising has had a positive effect on the relative stability of the business landscape during the period of martial law. It has caused the expansion of the boundaries of the entrepreneurial activity of national business entities, with their inclusion in a ready-made business with a formed client base and the potential for profit with lower risks. In the business environment, a systematic approach to the formation of new formats is acquired, where franchising is considered as a strategic decision. Conclusions: the current state of franchising development is aimed at creating a competitive business environment. Trends in the franchising market during the period of martial law are a target tool for achieving the necessary level of economic and national security as a whole. In the system of anti-crisis measures, franchising is one of the most investment-attractive tools.